HBEG in the Community 2010

In HSBC Bank Egypt, we believe that education is one of the fundamental building blocks for the development of communities. For that purpose, 2010 witnessed more focus on major sustainable educational projects in Egypt, to which the Bank directed almost three quarters of its community budget.

The Bank honoured its commitment effecting its second installment for sponsoring a 160-seat lecture theatre at Nile University, its third installment for the endowed scholarship for talented students from Egypt's public schools to The American University in Cairo (AUC) Public School Scholarship Fund Programme, its second installment to Ahmed Bahaa El Din Cultural Centre in El Douer and its third installment to the 10 25-desk classrooms of the Grand Egyptian Museum. In addition, HBEG donated audio-visual equipment for the science laboratory to El Sherouk Academy, a leading institution offering quality academic programmes, and extended its contribution to the Faculty of Law - Alexandria University in support of tuition fees for delinquent students. HBEG also supported the Breast Cancer Foundation of Egypt national awareness campaign and donated money for the research on stem cell therapy for diabetes patients – Urology & Nephrology Centre, Mansoura University.

The Bank has identified a role to play in helping children with special needs overcome their disadvantage by developing their confidence and skills. With this belief, HBEG supplied The Egyptian Society for Developing Skills of Children with Special Needs with a number of computers supporting their educational expansion initiative. In addition, the Bank supported The Right to Live Association by establishing a small classroom for youths and adults with mental disabilities who are capable of joining the educational programme specially tailored by the Ministry of Education. Further support was given to three students enrolled by the association by paying their annual tuition fees for the academic year 2009-10.

Drawing on their own skills and experience, 43 HBEG volunteers were involved in JA More than Money, HSBC's global financial education programme teaching students enrolled in public schools and universities how to earn, spend, share and save money and how to develop their potential careers.

Believing that the environment follows education as a fundamental building block for development of communities, HBEG contributed to the Environmental Activities Centre at Family Park Project and supported Kafr Shukr Development Association's aggressive plans for environmental initiatives in an attempt to develop its local community and surrounding villages.

Demonstrating HSBC commitment to the environment and celebrating the World Environment Day, 31 HBEG volunteers combined efforts with students from Abdel Samad Village Preparatory School in planting 76 trees around the village and distributed eco bags to clients in an attempt to spread awareness by encouraging them to reduce the usage of plastic and paper bags.

As a key local requirement and to satisfy national causes, HBEG equipped the Phoniatric Unit in Kasr El Einy Hospital, considered one of the main centres providing language, speech and voice and swallowing rehabilitation for patients from all over Egypt, and provided the Pediatric Surgery Unit in Zagazig University Hospitals with a ventilator for the newly born. The hospital is considered to be one of the biggest hospitals in the Delta region, serving six million patients from various governorates. The Bank also supported the daily open heart surgeries for children at Mansoura Peadiatric University Hospitals and donated money to provide for chemical and medical equipment for the Urology & Nephrology Centre, Mansoura University where clinical and academic activities have been remarkably growing since the Centre's official inauguration in 1983, witnessing a record in kidney transplantation.

Continuing with its community commitments, 23 HBEG volunteers distributed 1,050 20kg boxes of Ramadan provisions on three consecutive days to some of the most needy villages in Egypt. On Orphan’s Day and the Eid celebration, another 20 volunteers distributed clothes to 1,032 orphans, including those with special needs and cancer patients. The exercise helped to put a smile on faces of the children, reflecting the successful combined efforts with one of Egypt's most committed NGOs namely Dar El Orman Association.

HSBC Bank Egypt continues to commit to its community compassionately to generate positive brand association, addressing one of the most pressing problems in Egypt, namely ‘upgrading of informal settlements’.

For more information about the aims and objectives of the Foundation, please e-mail us, call +20 2 2529 8387/+20 2 2529 8388 or fax +20 2 2529 8080.

You can also write to us:

Corporate Affairs Department,
HSBC Bank Egypt,
306, Corniche El Nil Street,
Maadi
Cairo